data

Quick Tip: PRO Referral Analyics Dashboard Overview of Traffic Insights

Compete PRO Advanced has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization from within our Referral Analytics tool. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent

Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com

Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,

“Rapture-tising”: After the Weekend, We’re Still Here…

I love the term “rapture-tising,” which as far as I can tell was coined by Advertising Age in response to the ubiquitous advertising done by Family Radio, the multi-million dollar Christian media empire, in the months leading up to what should have been the beginning of the end of the world on Saturday. In case you didn’t see the billboards and ad-wrapped vehicles around your city, Harold Camping, one of

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections

We Want Our PSN! What Happens When Gamers Suffer Through 3 Weeks of Network Playing Withdrawal

A good portion of gamers out there were waiting, waiting, waiting for the Playstation Network to recover from their recent intrusion, loss of private customer data, and restore services to the online gaming platform. The network was shut down on April 21st, as indicated by the reach/attention spikes below. Actually, the daily attention and reach metrics closely track to the events as they unfolded. Luckily, they recovered services this weekend

Quick Tip: Customizing Ranked Lists

In addition to our Search and Referral analytics tools, Compete PRO offers configurable, exportable, and embeddable Ranked Lists. These lists can be organized in a number of different ways in order to tailor it most closely to your needs. Since this is an introduction to the tool I will review navigating and configuring the lists below. Navigating To The Ranked Lists Tool Up at the top menu bar select Analytics

Behind the Code: SES New York and the #DataNuggets Twitter Bot

I heard rumors that a few Marketing folks attended the SES (Search Engine Strategies) Conference in NYC in early March. So I decided to venture to the other side of the office, infiltrate, corner somebody and ask some questions. That somebody was Jared DeLuca the Marketing team co-op with the most-op. This is what he had to say about SES and some cool things the Marketing team did while at

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly

Using Online Data to Better Understand Real Estate Trends

I was reading an article the other day about Adzookie, a mobile advertising company that is working with homeowners under threat of foreclosure to transform their homes into painted billboards. The owners get help paying their mortgage, keeping the colorful ads in place for anywhere between three months and a year. While I understand that residual damage caused by the real estate bubble will continue to haunt our economy for

Compete Ranking of Top 50 Websites for March 2011 Shows Traffic Springing Forward

MySpace.com and Mapquest.com Finally See Some Sunshine; Mevio.com Traffic Explodes BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, has released its ranking of the top 50 websites for March 2011. In an unexpected turn of events, MySpace.com, which has been losing traffic consistently for more than a year, experienced a 5 percent uptick in March. Similarly, after four months of falling site traffic, Mapquest.com bounced back nearly 16 percent for the

Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands

Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in