The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Landing page best practices with data to back them up, data sets that you should be tracking as an ecommerce company, why mobile ad networks are on the decline, and a SEO cheat sheet for web developers.
The 6 Types of Digital Consumers and Their Paths to Purchase
In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—the journey consumers take along the decision-making process. A study released today by GroupMNext and Compete gives us significant insight into the Modern Digital Consumer Journey.
Optimize the Metric That Matters: Impact
You are more likely to summit Mount Everest than click a banner ad. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%. The odds of an impression leading to a statistically significant uptick in purchase intent? 1 in 100. The time-tested “Deliver my ads to the right people, in the right place, at the right time, with the right message” simply does not work–and it’s only getting worse.
How APIs Will Shape the Future
Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a
The Weekly Compete Pulse
We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do
December Data is Now LIVE at Compete
Image from: Santa Sleigh / Shutterstock December data is now LIVE at Compete! December’s fastest growing sites were influenced by seasonal trends with holiday, retail, ecard, and charitable sites occupying the top positions. Additionally, in December, CBS.com saw impressive growth that can possibly be attributed to several factors: the peak of American football season, the annual Victoria’s Secret Fashion Show, fall show finales, and extensive holiday special programming throughout the
September Data is LIVE at Compete
Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com
The Weekly Compete Pulse
We hope that all our American blog readers had a great 4th of July! We also hope you’ll all enjoy some articles from around the web for online marketers. Link building is search engine optimization 101. Getting backlinks to your site from around the web gives your site credibility and link juice that search engines favor when it comes to ranking. There are a lot of sketchy ways to build
Free Report: Social Media Not Just for Show
Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do
Sharpen Your Pencils Kids, Data-Driven Careers Are In Demand
Image from: Ermek/Shutterstock Think back, way back…. to the days when you filled out those multiple choice bubble surveys for school to figure out what you were going to be when you grew up. While those days are long behind us, I’m sure that there was no clear path between those penciled in tests and our current career choices. Regardless of how we arrived in our current data-centric careers it’s
Webinar Replay: 3 Tools for Understanding Ad Reach
Last week, Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?” During this webinar, Dan Pflock, Compete’s Product Manager of Online Media Products, and Damian Roskill, Managing Director of