Mercedes Going Down : Millward Brown Digital Original Research
Millward Brown Digital used its automotive behavioral analytics to evaluate Mercedes’ CLA launch based on success generating demand and converting that into sales, as well as interplay with C Class.
The Weekly Compete Pulse
This week’s roundup features a number of interesting, insightful articles on a wider range of topics than usual. Read up on this diverse bunch in this post!
How Songza Gets Heard: Getting Digital Right
The search for the perfect (online) DJ is on. This week, I’m investigating how Songza, a carefully curated online music streaming site, gets digital right.
So You Want to Get into the Luxury Market?
Over the past 12 months Kia has entered the US luxury market with not one but two new models, the Cadenza launched in June 2013 and the K900 in February. While reaching sales goals is one measure of success, another important one is enhancing Kia’s brand opinion among in-market intenders, which if successful should benefit all Kia models.
Digital CMO Summit Highlights
This April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The Digital CMO Summit brings together 200 senior level marketers from brands, agencies and media companies for three days of learning and networking.
March Data is Now Live – March Madness Wins the Month
Perfect timing—the NCAA basketball championship was last night (congrats, Huskies!) and March data is live in Compete PRO, chock-full of interesting data pertaining to this year’s March Madness. I also wanted to take this opportunity to thank you all for your awesome Compete PRO success stories submissions! We’ll be announcing the winner soon so stay tuned.
Touchdown for Super Bowl Auto Ads? [2014 Edition]
The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.
Check out the new compete.com!
Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.
February’s Top 50: Lots of Love for Tax Sites and More
Ah, February. Whether you celebrated the 14th as the day of love or Singles’ Awareness Day, we’ve got interesting data to share with you! Who received the most internet love? Read on and find out which websites made our Top 50.
The Weekly Compete Pulse
Happy weekend! This week, we had a few outstanding articles that our followers really enjoyed reading. Take a look and learn more about content marketing, marketing automation, and data!
Quick Tip: Overview of Site Comparisons
You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve