data

March Data is Now Live – March Madness Wins the Month

Perfect timing—the NCAA basketball championship was last night (congrats, Huskies!) and March data is live in Compete PRO, chock-full of interesting data pertaining to this year’s March Madness. I also wanted to take this opportunity to thank you all for your awesome Compete PRO success stories submissions! We’ll be announcing the winner soon so stay tuned.

Touchdown for Super Bowl Auto Ads? [2014 Edition]

The 2014 Super Bowl has come and gone but hopefully for advertisers the commercials made a lasting impression. Certainly there’s enough ancillary coverage of the ads through the general media rating the ads as well as pre- and post-game exposure in social media. And of course, running ads in the Super Bowl is a notch on the gun for marketing executives and agencies.

Check out the new compete.com!

Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.

February’s Top 50: Lots of Love for Tax Sites and More

Ah, February. Whether you celebrated the 14th as the day of love or Singles’ Awareness Day, we’ve got interesting data to share with you! Who received the most internet love? Read on and find out which websites made our Top 50.

The Weekly Compete Pulse

Happy weekend! This week, we had a few outstanding articles that our followers really enjoyed reading. Take a look and learn more about content marketing, marketing automation, and data!

Quick Tip: Overview of Site Comparisons

You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Facebook’s new promotion policy, marketing metrics, what makes a great team, and more thoughts on Gmail’s tabs.

The Unbearable Lightness Of Branding

Direct response campaigns bring in new customers, move the inventory and are held accountable to hard business KPIs. Branding is about creating awareness, perceptions and attitudes. Direct response results are evident from campaign data itself.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Landing page best practices with data to back them up, data sets that you should be tracking as an ecommerce company, why mobile ad networks are on the decline, and a SEO cheat sheet for web developers.

The 6 Types of Digital Consumers and Their Paths to Purchase

In our continuing research on the digital consumer, it’s imperative to ask ourselves what role digital media plays in the path to purchase—the journey consumers take along the decision-making process. A study released today by GroupMNext and Compete gives us significant insight into the Modern Digital Consumer Journey.

Optimize the Metric That Matters: Impact

You are more likely to summit Mount Everest than click a banner ad. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%. The odds of an impression leading to a statistically significant uptick in purchase intent? 1 in 100. The time-tested “Deliver my ads to the right people, in the right place, at the right time, with the right message” simply does not work–and it’s only getting worse.