data methodology

Compete now offers marketing channel and traffic composition information!

Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing

Enhanced data methodology powers new features and new capabilities

Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office:  The data team.  This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns

Compete Data Methodology White Paper

Here at Compete, we spend a lot of time and energy on the data methodology behind our panel.  We also get questions from our customers and partners about the panel, as well as how we get to the metrics that really matter to online businesses.  With that, we’re happy to announce the release of our new Compete Data Methodology white paper.  In it, you’ll find information on: Our multi-source panel