We Want Our PSN! What Happens When Gamers Suffer Through 3 Weeks of Network Playing Withdrawal
A good portion of gamers out there were waiting, waiting, waiting for the Playstation Network to recover from their recent intrusion, loss of private customer data, and restore services to the online gaming platform. The network was shut down on April 21st, as indicated by the reach/attention spikes below. Actually, the daily attention and reach metrics closely track to the events as they unfolded. Luckily, they recovered services this weekend
Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands
Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in
You gave WHO my email address?
In the past few days I have received many emails – all from different corporations, all with the same message. These are not small corporations – Marriott, Walgreens, Chase, Hilton, Best Buy, J Crew, Flowers.com, and Verizon to name a few – and they range across a variety of industries. But, the message is the same. They are writing to inform their customers that Epsilon, a marketing vendor used to