Don’t delete those emails! Groupon needs you back.
Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been on a steady decline over the past several months, largely as a result of Groupon dramatically slashing its online advertising spend. This past June at seemingly the height of the Groupon frenzy (or fad) the site’s traffic peaked at 33.7 million unique
Daily Deals on the Downside: Groupon and Livingsocial Continue to Slide
Image from: Merkushev Vasiliy/Shutterstock Group buying/daily deal sites seem to be losing their shine – witness the recent layoffs at Buywithme.com (which has recently merged with Gilt Groupe) and the repricing of the Groupon IPO due to concerns with their model (and other issues). From my perspective, I’ve long thought that the daily deal space was overcrowded and people were starting to ignore the offers – deal fatigue setting in.
Top 250 Websites – August 2011
Stellar Month for Facebook, Twitter; Daily Deals Leaders Continue Dip BOSTON, MA–(Marketwire – Sep 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for August 2011. Among notable changes in August were major traffic increases to Facebook.com, Twitter.com, MTV.com and NFL.com and a second month of declines for Groupon.com and Livingsocial.com. Daily Deal Leaders Drop in UVs for Second Consecutive Month Perhaps in part due
A Daily Deal… Just For You!
Does LivingSocial.com have a deal for you? Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year. To figure this out I used the daily metrics available on compete.com and looked for
The Weekly Compete Pulse
This week was a lively one for Boston as we celebrated the future of marketing through the FutureM conference. Compete had the honor of hosting a TastyBytes event with the ARF about turning social media conversations into business advantage. We wished we could have been at every event, but that’s why we had Bostinnovation around to fill us in! Check out a recap from Thursday’s event: #FutureM: The Future of
Are Daily Deal Sites a Smart Investment for Companies?
I love daily deal sites. Seriously…some might say I am borderline addicted. From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all. I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found. And I am in very good company. In July 2011, around 11 million consumers visited daily deal sites. In
The Weekly Compete Pulse
Happy Labor day weekend! We sure hope you are reading this over a hotdog at a cookout. While you’re enjoying the extra time this weekend, you should definitely take the opportunity to check out our new digs at Compete.com. We launched a new site design Wednesday based on extensive user research that we conducted earlier this year. We hope you like the new Compete PRO and the updated Site Analytics!
Compete Releases Ranking of Top 50 Websites for April 2011
NYTimes.com Declined in First Full Month With Paywall; Daily Deal Sites Continue to Thrive BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released its ranking of the top 50 websites for April 2011. Notable changes during the month included NYTimes.com, which saw unique visitors (UVs) decline during its first full month behind a paywall. Elsewhere on the list, daily deal sites thrived and video site Ustream.tv climbed more than 200
Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
The Flashy Side of Online Travel Deals
Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt
Check-in to the Future of Daily Deals, Part Deux
About two weeks ago, I wrote a post on my predictions for how daily deal sites will evolve over 2011 and beyond. At the end of that post, I asked about how location-based services may play a role in defining how daily deal sites continue to evolve. So here we are at the next post where I’ll make my predictions about how LBS will be more integrated with daily deal