Cymfony

Cruze to Market

Many call the Chevrolet Cruze the brand’s best small car ever.  Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all Chevrolet sales—and Advertising Age just reported “Cruze” is one of the hottest automotive brands.  Launching a new model is hard enough; sustaining interest is just as hard and in November GM announced it was slowing Cruze production as sales cooled. To assess the

Webinar – Social Media Listening: Epsilon Security Breach Impact on Brands

Cymfony, a sister Kantar Media company and provider of market influence analytics, is hosting a webinar, Social Media Listening: Epsilon Security Breach Impact on Brands – Evaluating the Intersection of Media Scrutiny and Consumer Reaction, next Wednesday (4/27) at 1:00pm EDT that will focus on the recent Epsilon data breach and what it means for brands. Tons of major consumer brands have been affected by the data breach, and in