Customer Service

Study Shows that Consumers Punish Brands for Poor Twitter Response Time

A new study by Millward Brown Digital and Lithium found that consumers may reward brands who respond back to their Tweets in a timely manner. Consumers have a high expectation for brands to respond back and may even turn negative if they don’t. Here’s what else brands need to know…

The Weekly Compete Pulse

Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s

Five Key Content Strategy Elements that Made Me Fall in Love with b.good

I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes

The Weekly Compete Pulse

This edition of the Weekly Compete Pulse is heavy on social media. We’ve seen a lot of studies recently about how despite the fact that the dollar value of social campaigns hasn’t been established yet, marketers will be spending more than ever on their social efforts. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Most of us have

Customer Service: All that AND a bag of chips. Popchips, that is.

A couple of weeks ago, I addressed a customer service issue with Kloutperks and Popchips. To my surprise, the CEO of Klout reached out in the comments section. This was awesome for a few reasons: 1-It was the CEO of a company. Even if only 5 people work there, this is a big deal to me. To have a real human reach out to address the customer service issue says

Google’s Pac-Man Floods Firefox Support

Google’s 30 year anniversary playable Pac-Man logo not only took a bite out of productivity last Friday, it also flooded internet browser support centers. I must credit my friends over at Mozilla for this insight, with Chris Blizzard tweeting a number of times about the confusion it caused amongst Firefox users.  Baffled users attempted to contact their internet browser support centers, unaware that the Google logo was responsible for the