Sunday Series: Travel Category Cruises Along
To wrap up the last of our Sunday Series for January 2014 data, we’ve got a fast mover that will get you excited for your spring and summer vacations! Early bookers get the worm — so there’s no surprise that one of our top-growing categories was Cruise Lines.
Is Cruise Set to Ride the Mobile Wave?
Image from: Cruise Ship / Shutterstock With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow. The travel industry, like every other, needs to understand how mobile use can best drive interest and purchases. Within travel the cruise segment has arguably had the least success in leveraging the internet; maybe it can leapfrog other segments into mobile.
Consumer Perceptions of Travel Value Not Promising
In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.Â Â Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.Â "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.Â The same respondents ranked all four categories: Flight, Hotel,