Comparing Conversion Rates of Crowdfunding Pioneers
When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.
Attention Retailers: Amazon Prime members are located in Aisle 5
The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…
Lessons from Holidays Past
Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here. Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products. To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time. Reverse cross-shop measures the prominence of a
Best Buy’s Best Bet
Much of the news surrounding Best Buy has been hardly positive this year. The big-box electronics retailer recently announced a 30% drop in quarterly profits. Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon. Some have gone as far to say that Best Buy
What’s Better Than an iPad? A Free iPad. And Possibly Other Tablets, Too.
About a month ago, I scored the chance to win an iPad 2 at a Web Analytics Wednesday in Boston. [The event, sponsored by Acronym Media, also included a brief presentation, a chance to mingle with others in the business, and free food and beer.] To be eligible to win the iPad 2, audience members only had to drop their business cards into a bucket and stay for the entire
How Will CSN Stores Fare as Wayfair?
As many of you know, Thursday, September 1st marked the launch of Wayfair.com, a site that consolidates all of CSN’s 200+ stores into a single ecommerce site. Follow along with me as I analyze this rebranding and decide once and for all whether the people over at CSN have been snacking on Smart Food and drinking Smart Water. In other less corny words, was their decision to become Wayfair an
Online Flower Traffic Blooms for Mothers Day
Online flower marketers experienced another great Mother’s Day season. Traffic to these sites grew by a healthy 7% from May 2010 to May 2011. The online flower business is a great example of how small, mom and pop businesses might have been given new life thanks to the web. A flower shop in a drab storefront can be re-energized thanks to sites such as Teleflora. As you can see, the
Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal
Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival