cross-channel shopping

Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online

Kantar Media Compete Online Shopper Intelligence Study Highlights Do’s and Don’ts for Retailers BOSTON, MA–(Marketwire – Sep 13, 2011) – Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, also show that more than a third of consumers reported that