The Wallet Wars — Round 5
In the earlier blogs I talked about trends among credit card owners. What about people who are in market for credit cards? Are they seeking features similar to what current credit card owners find appealing? What resources do they use when they shop? Where do they apply? What are they looking for? Features shoppers sought in credit cards are illustrated in Chart 1. Shoppers were asked to rank the features
The Wallet Wars — Round 2 — Which card to use?
The Wallet Wars — Round 2 — Which card to use? In Wallet wars — Part 1 I talked about the competition between credit cards, debit cards and cash. However, a credit card does not just have to compete with debit cards and cash — it also has to compete with other credit cards that the cardholder carries! For credit card issuers already wrestling with implications of the Credit Card