creativity

3 C’s for Motivating Employees and Driving Company Success

Last week’s session of the Advertising Club of New York provided insight into the creative side of advertising through the eyes of John Gagne, Executive Creative Director of Atmosphere Proximity. Gagne shared several case studies of successful digital ad campaigns with the group. It was especially interesting to hear about the creative process that essentially fueled the fire for each bright idea.

Finding Success by Fostering a Creative Work Environment

The Advertising Club of New York is presenting an eight week lecture series on Advertising & Marketing. This past week Val DiFebo, CEO of Deutsch, and Gina Grillo, President and CEO of the AD Club, kicked-off the series with a one-on-one interview discussing the state of the industry and what it takes to grow your career in the field. Two of our Research Analysts share their thoughts on the session and how it contributes to our focus of getting digital right.