The Catalog Conundrum: Seasonal Versus Yearly Mailers
I remember as a child pondering the question of at what point does one become a “grown up”. Now that I am approaching my mid-twenties I can take a stab at answering. It happened to me when I realized that whenever I entered any major department store I was drawn to the kitchen section. I no longer went directly to the electronics, music, or video sections. Instead I found myself
Buy The Flatware, Skip The Husband
Wedding season is coming. Congratulation to all the blushing brides out there and a high five to the ladies who remain single and happy (read: sane). E-mail marketing has a funny way of taking the sweet sound of wedding bells chiming to a small population and turning it into nails on a chalk board for everyone else. Crate & Barrel recently send out an eblast with the subject line “Engaged?