Have Your Conversion Funnel Cake and Optimize It Too
Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.
Free Report: Let Focus Fix Your Marketing Efforts
When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that
Holiday Shopping Showdown: Men vs. Women
Image from: Helder Almeida / Shutterstock When it comes to gift buying, I tend to stay with gift cards and anything someone explicitly tells me they want. I also tend to wait until the last minute to even start thinking about what I’ll get anyone. I thought it’d be interesting to see whether this was something common to most guys and decided to use Compete’s demographic data to find out.
How Highlighting Our Customers Increased Conversion
Image from: Lipik/Shutterstock As an internet based business (and an entrepreneurial one at that) we are constantly testing new things. We are always trying to figure out ways to increase conversion and help people better (and more quickly) understand our product. A few months ago we did an A/B test that increased conversion about 0.3%. That’s a lot! We thought it might be interesting (and fun) to share a bit
Boarding Up Borders: A Look Into the End of a Retailer
It’s not every day that a major national retailer goes out business, but in the middle of this summer, Borders announced such a day would be coming. Now, in late September, all offline stores are closed, and the Borders online store finally ceased sales this past Tuesday, September 27th. While booksellers can do fine existing solely as online retailers (just ask Amazon), how did the online store fare once physical
Chrysler 200 Post Launch
The Chrysler 200 was one of several recently-launched models designed to highlight the rebirth of Chrysler. Its advertisements featured Detroit musician Eminem, and have won several awards. In October 2010, we set some general measures one might use to gauge the 200’s early success based on the then-current results for Sebring (200’s predecessor) vs. key rivals Accord, Sonata, Camry, and Fusion. Now nearly a year later, we’re checking back in.
2012 Toyota Camry Baseline and Targets
On August 23rd, Toyota launched the 2012 Toyota Camry. The launch is important to Toyota as since 2007 Camry has accounted for 1 in 5 Toyota US sales, and for many years was the best-selling car in the US. Since the last Camry launch, Toyota has faced a multi-million vehicle recall and the devastating Japan earthquake and tsunami that significantly disrupted production. Furthermore, segment competition has evolved significantly since Camry’s
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over
The Mazda Evolution: Brand Awareness Driving Sales
Compete, Inc. Original Research Mazda’s Evolution For Many years, Mazda has had a relatively distinctive image in the U.S. It is often seen as the sportiest of the Japanese brands, fostered by its participation Mazda is evolving in an effort to drive sales. To set the stage, Compete used several of its automotive metrics, which leverage its industry-leading panel size and patented normalization techniques. Keeping Zoom, Adding WPP Mazda has
Digital CMO Series: GroupM Search and Compete
At this point, most marketers understand the value of search as a direct response vehicle.Â Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action.Â However, most marketers do not yet understand the full value of the search marketing platform.Â Consumers use search throughout their decision and shopping processes — and opportunities exists for marketers to harness this with