Conversion

Brand Tweets Drive Automotive Shopping Action

Following the exciting automotive year-end shopping season, Compete and Twitter partnered together to understand the impact that Tweets posted by automotive companies have on the consumers who see them.  Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action…

Fresh Tracks: Tire Website Success Stories

Given the importance in tire websites on influencing a tire shopper’s path to purchase, Compete looked at best in class site performance measured by Locate a Dealer tool engagement and calculated potential ROI. In this analysis, Compete leveraged its survey capabilities, site analytics and patented ability to track, normalize, and count unique visitors (UVs), which avoids double-counting consumers who perform the same activity more than once in a period.

Insights into Fiat 500′s below Expectation Sales Performance

Throughout the last month, Fiat has experienced its share of tumultuous news. It began with a third quarter financial report that stated how Fiat (excluding Chrysler) lost $285 million in global profit while the brand it rescued, Chrysler, made $451 million and pulled the combined company into the black.  One of the leading culprits of Fiat’s below expectation performance is the Fiat 500 which has fallen behind its North American

Cruze to Market

Many call the Chevrolet Cruze the brand’s best small car ever.  Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all Chevrolet sales—and Advertising Age just reported “Cruze” is one of the hottest automotive brands.  Launching a new model is hard enough; sustaining interest is just as hard and in November GM announced it was slowing Cruze production as sales cooled. To assess the

Best Buy’s Best Bet

Much of the news surrounding Best Buy has been hardly positive this year.  The big-box electronics retailer recently announced a 30% drop in quarterly profits.  Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon.  Some have gone as far to say that Best Buy