conversion rates

Chevrolet Colorado: Everything a Launch Should Be

Chevrolet is preparing to boldly return to the mid-size pickup truck market with the Chevrolet Colorado (and related GMC Canyon), with the motto “Everything a Truck Should Be.” From one perspective adding Colorado gives the larger Silverado more leeway to move upmarket. From another, sales of Colorado will help GM meet more stringent fleet fuel economy requirements. Either way, the strategy emulates that of Toyota and Nissan (each offering both full-size and mid-size pickups) more than Ford and Ram (full-size only).

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

Have Your Conversion Funnel Cake and Optimize It Too

Funnel cake is a delicious summer treat and may not have much to do with ecommerce, but your conversion funnel certainly does. If you’re stuck in an ecommerce rut and don’t know what to do, don’t worry; you can continue to use aspects of your funnel as they currently stand and test different versions of landing pages, shopping carts, checkout processes, etc. using A/B testing.

Attention Retailers: Amazon Prime members are located in Aisle 5

The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant. The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has caused rivals to scramble…

Compete Product Update: Optimize Ecommerce with FastFocus

The Super Bowl has been won, Oscars have been handed out and (at least in the Northeast) we’ve survived Nemo – one of the largest winter storms of the century. It hasn’t been all fun, games, and shoveling here at Compete in the beginning of the year though.  A few weeks ago we released a brand new module for Compete PRO users, FastFocus, and we’re very excited about the level

Black Friday: How to Shop Less Belligerently

Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday

Kia 2012 Targets: Can They Walk The Walk?

Last week, Kia Vice Chairman Hank Lee stated that Kia US sales will surpass 500,000 units in 2012.  Lee’s aggressive forecast is based partly on Kia’s 37% 2011 YTD sales growth, with about 470,000 expected for the full year.  To help facilitate the sales increase, Kia will increase the number of U.S. dealerships from 760 to 800 in addition to replacing poor-performing ones.  Kia will also increase production and inventory,

The State of Online Retail

This webinar and accompanying whitepaper provide an overview of online retail trends that have occurred during Q2 2011. We combined Compete’s behavioral data with our Online Shopper Intelligence survey to understand how shoppers are navigating the world of e-commerce. We looked at overarching industry trends of site traffic and conversion rates to evaluate consumer behavior and changes from last year. We also delved deeper into the following topics: – The