Why Conversion Optimization Should Be Your Top Priority in 2014
Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?
The Weekly Compete Pulse
Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.
Comparing Conversion Rates of Crowdfunding Pioneers
When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.
Will Mazda’s new “Game Changers” give them some “Zoom-Zoom”?
Mazda’s first new brand effort in over a decade, notable for its digital focus, paired with a weaker yen sets Mazda up for an opportunity to drive more profitable North American operations. Compete analyzed shopper metrics to define Mazda’s opportunities and risks in a competitive automotive marketplace.
One Year Later: Insights into Nissan’s 10% Market Share Goal
In Q4 2011, Nissan CEO Carlos Ghosn proclaimed that the automaker wants 10% of U.S. sales within three years (i.e., by Q4 2014). In this analysis, Compete assesses Nissan’s progress through March 2013 to reveal successes and shortfalls, as well as opportunities to improve sales.