conversion rate optimization

The Weekly Compete Pulse

Last week we shared with you the best of the Compete Pulse blog from 2013, but now it’s time to get back to our usual round up of our favorite digital marketing stories from the web this week. Enjoy!

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Making better use of data-driven marketing, three conversion rate optimization techniques using images, a definitive guide to copywritiing, and what everyone should know about SEO.

Announcing Millward Brown Digital’s Online Conversion Insights

Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.

The Weekly Compete Pulse

Here’s a round-up of our favorite digital marketing stories from the web this week: How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this