content marketing

The Weekly Compete Pulse

This week was our Digital CMO Summit week — and it’s fitting that our most-favorited articles from the web focus on new trends in digital! Read up on them and tell us what you think in the comments below.

The Weekly Compete Pulse

Happy weekend! This week, we had a few outstanding articles that our followers really enjoyed reading. Take a look and learn more about content marketing, marketing automation, and data!

The Weekly Compete Pulse

Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Maximizing Marketing Data: Turning Immediacy Into Impact, Even Small Companies Can Tap Big Data If They Know Where to Look, Curating Content Or Creating It: Which Drives More B2B Conversions, and Don’t Dismiss Broad Match: It’s Come A Long Way.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How Shoppers Use Mobile Phones in Stores, 25 Marketing Cliches You Should Avoid at All Costs, 101 Lessons from five years of SEO by Brian Dean, Nail Content Writing and Inspire Your Readers to Respond.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the most valuable commodity in online marketing, content marketing tools, purpose-driven marketing, and a new website checklist.

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

The Weekly Pulse

We all know what happens when a user-generated campaign goes awry (see: #McDstories), so helpfully Mashable compiled a list of 3 user-generated campaigns that got it right. What do you think makes a good UGC? Do you know social media marketing’s biggest myths? Digiday published an article this week as part of The Social Operating System that includes opinions on social media from agency executives. Kevin Gibbons from Search Engine

Once Upon A Time: Pitch Decks Are Stories

Image from: Typewriter / Shutterstock Every marketer should work for an agency at some point in his or her career. The exciting, fast-paced world of pitches and juggling multiple clients is not an experience to be missed. Agencies understand that in the most simplified form, marketing and PR consist of telling a story that engages consumers and ultimately leads to new business, whether it’s for your own company or for