Webinar Recap: Getting Mobile Right

Millward Brown Digital recently hosted the webinar “Are you Getting Mobile Right?” Chris Collins and Rachel Eisenberg examined the top challenges marketers face when leveraging mobile to drive brand growth and offered insights to help marketers put mobile to its best use within their overall marketing strategies.

Black Friday: How to Shop Less Belligerently

Image from: Poznyakov/Shutterstock For many, Black Friday has blossomed into a beloved tradition of engaging in fisticuffs with a stranger over the last pink Leapfrog tablet and is a day where the sight of a police officer in riot gear outside of the mall conjures up a warm fuzzy feeling. Apparently this tradition isn’t for everyone, as implied by the estimated 24% Y/Y growth in online shopping on Black Friday

You gave WHO my email address?

In the past few days I have received many emails – all from different corporations, all with the same message. These are not small corporations – Marriott, Walgreens, Chase, Hilton, Best Buy, J Crew,, and Verizon to name a few – and they range across a variety of industries.  But, the message is the same. They are writing to inform their customers that Epsilon, a marketing vendor used to

Eight out of Ten Consumers Shop Online at Least Once a Week

Last week, Marketwire released the Compete Online Shopper Intelligence Study that revealed the forming habits of online consumers. The study showed that online shoppers are turning to the social media space as a hub for shopping information, while Twitter and Facebook remain the most popular for the online market. According to the study, 83 percent of consumers are shopping online weekly.

Consumers Slow to Embrace Social Media As Shopping Resource

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. Please contact Matt Pace at or Debra Miller at for more information. According to a 2008 Rosetta study, in April of 2008, less than 1/3 of US e-retailers had a Facebook page.  By November 2008, that number had doubled.  Last quarter, Softpedia reported that 86 percent of US online retailers have a Facebook