Brands Searching for Success on Amazon
Amazon remains the dominant player in US ecommerce, but how and where on Amazon are consumers shopping brands’ categories?
Five Things that Every CPG Brand Needs To Do to Win Online
For years, CPG manufacturers have thought of the ecommerce channel as an opportunity further off in the future. There are five things that every CPG brand should be doing as they plan and execute their ecommerce strategy
Lucky Getting Lucky: Filling the Void for Compulsive Shoppers
Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra
How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
BlackBerry Playbook™: You Had Me At Hello… But What About Others?
Not everyone wants an iPad. Sure, I’ve played with Apple’s hot device, but I belong to another tribe; I love RIM’s BlackBerry. That’s my disclaimer; I’m a BlackBerry fan and brand evangelist. So while others rejoice in iPad 2 news, I’m eagerly awaiting the launch of the BlackBerry Playbook™. I actually expected to find RIM and the Playbook™ front and center at the CTIA Wireless show in March but was