consumer trends

3 Tips for Tracking Fall Fashion Consumer Trends

Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more

Apparel Goes Mainstream Online

Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel.  The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase.  Those days are behind us.  82M consumers shopped for apparel online this spring at an online retailer.  To put

It’s a Merry Christmas for e-Retailers

This holiday season is on track to be very merry for retailers, particularly those who rely on online sales to bolster their bottom line.  Shoppers have been hard at work, scouring the web for the perfect gifts.  Year-over-year comparison of average daily reach to top online retailers reveals online shopping averaging about 42% higher this year than in 2009. Not only is online shopping up year-over-year, it is outperforming offline