consumer products

Furby is Back and Driving Higher Search Referrals

Image from: Furby is back! / Hasbro.com Furby is back, and er, better than ever. If you weren’t around on the verge of Y2K, Furby was the must-have toy of the season in 1998 and 1999. And now over ten years later, Furby is back and making his presence known, especially online. As an original Furby owner, I myself was obsessed with the toy. Now as Furby re-enters the market, with a

Is Cyber Monday Old Hat?

  Image from: Holiday Woes / Shutterstock   The weekend consumers (and retailers) everywhere have been counting down to is finally upon us.  Shoppers have been gearing up for this holiday weekend for over a month.  Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month.  These sites have been utilized by more than half of the consumers who plan to go

Viral Marketing: Ain’t Nothing Old About Old Spice

Image from: Muscle Music Player / Oldspice.com It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done

How to Reach Dad on Father’s Day

Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this

Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities

Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for

What To Buy…Where To Buy?

I was just looking at some data from our Compete Shopper Intelligence Survey that asked people what they intended to purchase online in the next six months. People are planning on buying a lot of music, movies, and books. Take a look: After looking at the results, I started thinking about the headlines in the Wall Street Journal during the last couple weeks – news of Borders filing for Chapter