Consumer Perception

Consumer Perceptions of Travel Value Not Promising

In response to the lingering recession, the travel industry has had to aggressively cut prices and at the same time promote value.   Compete recently surveyed its panelists on their perception of value by travel category, 2010 vs. 2009.  "Value" is always difficult to define; in this case we asked respondents to consider things such as price and amenities each category offers.  The same respondents ranked all four categories: Flight, Hotel,