Tumblr Content Engagement Study: Measuring the Impact of Engagement on Consumer Behavior
For consumers engaging with branded content, 42% of Tumblr users agreed that interesting content shared by a brand weighs into their decision to continue using that brand, a lift of 12% when compared to non-users.
3 Ways You Can Use Big Data For Your Marketing
“Big data” is a buzzword in the digital marketing world. But while “big data” may be the term of choice, you may be better off looking at “smart data.” Take a look at three ways you can use specific portions of big data to improve your brand.
Webinar Replay: Automotive Mobile vs. Desktop Shopping Trends
To examine shifts in desktop and mobile shopping usage, Millward Brown Digital investigated mobile vs. desktop shopping trends from October 2013-April 2014.
Online Merchants Break Away From the Pack
Image from: Add to Cart / ThinkStock It seemed like the Black Friday mania this year started weeks before Thanksgiving. And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18. Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping. Compared to earlier in the month, last
Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
Witty Galaxy SIII Campaign Is Paying Off
Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,
3 Key Insights to 2012 Holiday Shopping Behavior
Image from: Holiday Presents / Shutterstock The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year
Walmart Brings Cash Into The 21st Century
Image from: Mouse and Money / Shutterstock Several months ago, Walmart introduced a “Pay with Cash” option for online purchases. This innovative program is pretty simple—consumers place an order online and then go to any store within 48 hours to pay for the purchase. According to the FDIC, 1 in 4 US households either do not have a bank account or credit card, or have limited banking options. Typically these