Consumer Electronics

The Weekly Compete Pulse

Happy Cinco de Mayo, marketers! Here’s a round up of the most popular digital marketing stories we shared over the last week. “The best of the companies we’re seeing now are unbelievably good at analytics,” Marc Andreessen said in an interview with Harvard Business Review. An entrepreneur himself, and now a Venture Capitalist in Silicon Valley, Andreessen discusses the unique challenges of the modern entrepreneur and the qualities successful ones possess…

Sunday Series: Fastest Growing Online Electronics Retailers in December

Image from: Electronics Presents / Shutterstock.com At Compete, we’ve compiled the fastest growing online sellers of electronic goods in the month of December. The electronics shopping category as a whole grew 3.43% over the previous December, with over 114 million unique visitors. Topping the list is Sony’s online store, which offers a variety of products: digital cameras, TVs, laptops and cellphones–all popular gifts. Though Sony had the most growth, it had

Live From CES: Windows Phones Step Up to the Plate

Image from: iofoto / Shutterstock Once again most of the free world has descended on Las Vegas to check out the latest from technology companies big and small at the annual Consumer Electronics Show. And once again, Compete is here to help those companies understand how consumers use digital tools to research, select and buy all those great gadgets. The show officially kicked off this morning and already some key

Think Different: The Decade of Apple

Last week Compete hosted a webinar entitled Think Different: The Decade of Apple. The original iPod was launched 10 years ago this month, and in the past ten years Apple has demonstrated extraordinary product innovation and marketing mastery. Since a lot of people talk about Apple’s product innovation, Chris Collins, Director of Technology and Entertainment, thought it would be fun to look at Apple’s strength as a consumer marketer –

The New Music Landscape

It’s no secret that the music industry has undergone massive changes over the last ten to fifteen years. According to the Recording Industry Association of America, total US music sales have dropped an average of 8% each year since 1999, from $14.6 billion to just over $6 billion. Having heard this, you probably wouldn’t expect that in the first half of 2011, US sales are up by 1%. Okay, so

Buyer be happy… but where are Best Buy’s buyers?

For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one

iPad 2 – On the Crest of the Tablet Tidal Wave

It started as a ripple back in 2001 when Bill Gates demoed the prototype Microsoft Tablet PC at Comdex. And now, ten years later, this tablet tidal wave has hit, and news flash – it’s entirely iPad. Are you surprised? Like the iPhone and the iPod before it, Apple has once again invaded an existing space (tablet PCs/e-readers) and made it its own by introducing enough style and innovation that

The Weekly Compete Pulse

After the first week of the new year, it’s abundantly clear that online marketing, particularly through social media, will be more important than ever in 2011. Check out some of this week’s news articles that we read and found interesting for online marketers. According to Facebook, its users uploaded 750 million photos over the New Year’s weekend! Take a look at some of the 2010 improvements that helped Photos remain

Talk is Cheap – Verizon Wireless to Allow Skype Calls

Starting today, Verizon Wireless will allow the use of Skype’s Internet calling service on some of its smartphones.  At first glance, this move doesn’t seem to make much sense.  Why would Verizon Wireless allow customers to place calls for free when it generates millions of dollars in monthly calling plan fees?  The top brass at Verizon Wireless hasn’t decided to give away something that many are gladly paying for; in

The Device That Goes Everywhere Helps Take You Anywhere

Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at dnohe@compete.com. I’m in the middle of planning my next vacation — in May I will be venturing on a