consumer behavior

Health and Beauty Buyers Search for Deals – and Require Extra Pampering

This post was published by Click Z – Marketing News and Expert Advice on July 26, 2011. Thanks for the feature! Health and beauty shopping activity online was in full swing this spring. Marketers looking for ways to increase visits and purchase rates for their e-store may want to listen to the ever growing and savvy health and beauty shopper. According to Compete’s Shopper Intelligence Survey, 25 percent of online

The Small Office/Home Office Segment, an Untapped Telecom Market Opportunity

Who works from home or knows someone who does at least once a week? I do! And apparently it’s not just me. In Q4’10 Compete conducted a survey targeting telecom shoppers and asked them how often they worked from home and found that 1 in 3 employed telecom shoppers worked from home at least once a week. And as reflected in the chart below, 69% of these shoppers who work

Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of

Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads

iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when

Online Retailer Outlook: A more taxing future?

There has been no shortage of press on Amazon’s ongoing battles with states over internet taxation.  As a quick refresher, a 1992 Supreme Court ruling delcared that states could require retailers to collect sales tax only if they have a physical presence, such as stores or headquarters, in the state where the buyer lives.  Given this ruling pre-dated the explosion of online commerce, individual states have been testing this definition

Rebels with a Cause

Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels

How to Reach Dad on Father’s Day

Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this

Consumers Weigh In on the Digital Wallet

Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their smartphones as a credit card as well as cash. Just a few days before Google’s announcement, Bank of America, Wells Fargo, and JPMorgan Chase also announced a new mobile payments service that allows people to use their checking accounts to send a

Does Reading Profiles on Dating Sites Leave Time for Actual Dating?

I just finished reading Dan Ariely’s latest book, The Upside of Irrationality, which devotes a very interesting chapter to online dating. In his book, Ariely argues that online dating should really be thought of as online searching, reviewing, and emailing. These are time consuming, relatively dry tasks that don’t leave much time for actual, in person dating. This idea got me thinking about whether some dating sites make it easier

Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior

Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) - Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens

The Weekly Compete Pulse

April showers bring May flowers, and one last Weekly Pulse before May begins. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. If you manage the Twitter account for company, it can be tough to keep it interesting all the time. Luckily, Mashable gives some great tips to spice it up a little bit: 5 Quick Ways to Liven