consumer behavior

Lucky Getting Lucky: Filling the Void for Compulsive Shoppers

Image from: Fill The Void / AdAge For Lucky Magazine, could there be a better way to kick off their first ad campaign in 12 years than by preying on the compulsive consumption habits of consumers? Probably not. “FILL THE VOID” spout the ads, in a stark, monochromatic command. It’s a bit clinical, but it’s also a bit comforting. At least we’re all being honest about shopping, right? The mantra

Do You Know the Big Picture Behind Your Media Strategy?

Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions

Webinar: Over the Top Video Today

Image from: Videos Online / Shutterstock In tomorrow’s upcoming webinar we will explore the growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior. There is still time to join us October 4th at 2pm and you will learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics?

5 Things Every Marketer Should Know About The Consumer Path to Purchase

Image from: Online Purchase / Shutterstock The introduction of new devices, platforms, content and all around new ways to engage consumers has fundamentally changed the way consumers build relationships with and become customers of brands. In order to meaningfully engage with consumers at moments when they are most receptive to brand messaging, understanding the consumer’s path to purchase has become a need to know rather than a nice to know.

Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand

Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.  Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands

Understand Consumer Behavior, Watch Referral Traffic Pour In

Image from: Connections and Referrals / Shutterstock As a “results-driven” online marketer, it’s easy to get caught up in analytics and numbers. Figures and statistics keep your boss less sadistic. That’s a saying, right? Taking a step back and actually thinking about your prospective customers seems like common sense, but not thinking about them is a mistake we marketers make every day. Instead of driving referral traffic to our sites

3 Tools for Insights Into Your Display Advertising

Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us

Free Report – Digital Trends: Consumer Behavior in Key Financial Sectors

This white paper provides an update on financial service (FS) consumer online behavior trends that occurred over the past year. We aim to provide you with a clear sense of what is currently going on in the online landscape by examining key metrics – derived from Compete’s panel of two million consumers – to evaluate and benchmark how the industry is performing.

Webinar: Ad Effectiveness Tools Can Help!

Image from: Tom Wang/Shutterstock Want to measure the total impact of your advertising campaign? Increase the efficiency of your media buy with Compete advertising effectiveness tools. Learn how our panel-based solutions are able to provide the data and insights you need to understand how your advertising affects consumer behavior. Sign up here to join us on March 15th from 2-3pm From this FREE webinar you will learn: Compete’s approach to

Liberals vs. Conservatives on the Web

A few weeks ago, Jon Stewart did a segment about the News of the World phone hacking scandal and how media companies owned by Rupert Murdoch (e.g. Fox News) downplayed the relevancy of the story.  This wasn’t the Daily Show’s first attempt at making news of the news industry (and probably not the last), but it got me thinking about the audience for Stewart’s show vs. the Fox audience.  More

The Big Move!

Compete has moved!  Outgrowing our old office space at the Prudential Center, we have moved to a fantastic new space on Boylston Street.  The new location is amazing, and should really give cramped Competers some space to breathe after living in such tight quarters!  While I’m in the New York office, I’ll still be sweating along in spirit by checking in with #competemoves on Twitter! Thinking about how moving in