Using Data to Identify Consumer Behavior Trends in the Travel Industry
Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.
DCMO Series: 9 Path to Purchase Questions for P&G’s Phyllis Jackson
The current consumer path to purchase is a spirograph of overlaid shapes once you get all the consumer’s individual paths on it. It has many different paths, even for the same individual, dependent on occasion, goal and contextual motivation.
DCMO Series: 9 Path to Purchase Questions for VP of Agency & Publisher Solutions
Mike Perlman, our Vice President of Agency and Publisher Solutions, talks about gift buying habits, his short attention span for spending time in a mall and what he’s looking forward to in South Beach at this year’s Digital CMO Summit!
How APIs Will Shape the Future
Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
3 Strategies to Impact Your Consumer’s Path-to-Purchase
Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone) and one in my bag (laptop). Like you and I, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s
Tweets and Their Influence on Online Shopping
Image from: Twitter / Shutterstock During the several week lull that is mercifully located between the busy Back-To-School shopping season and the even busier Holiday shopping season, Compete and Twitter worked together to understand the impact that Tweets posted by retail companies have on the consumers who see them. Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to a retailer Tweet more likely to visit
Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
3 Key Insights to 2012 Holiday Shopping Behavior
Image from: Holiday Presents / Shutterstock The leaves have not fallen from the trees yet but a decent amount of people have already started checking things off their Christmas list. According to Compete’s Holiday Insights™ survey, slightly more than 40% of respondents have already begun buying presents, with 6% already completing more than half of their shopping for this Holiday season. When compared to the same time last year
3 Tips for Tracking Fall Fashion Consumer Trends
Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more
Webinar Replay: Over the Top Video Today
Image from: CCN TV Everywhere / nbry.wordpress.com/ Compete recently hosted a webinar: “Over-The-Top Video Today.” We explored video growth in Over-The-Top (OTT) video, looking at existing market players and the impact on telecom consumer behavior. Download the recording today and learn: What is driving the increase in online video consumption? Who is viewing online video? How are OTT and device proliferation impacting TV service dynamics? A look back at how