conference

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

E3 Aftermath: Nice for Nintendo, Sony Still Suffers

There were a lot of really cool announcements last week at the Electronic Entertainment Expo (E3), but two of the big players that particularly stood out were Nintendo and Sony. Both had interesting new products, and each announced brand new gaming devices: Nintendo’s Wii U and Sony’s Playstation Vita. While Sony’s device is a handheld and Nintendo’s is a console, they are both interesting announcements because they appear to be,

Off to Net.Finance

Thinking of attending the Net.Finance conference?  Compete will be there – more specifically, Ron Sheklin and Joe Creney from our Financial Services practice will be there for the whole conference. And while we’re excited about the entire agenda, here are three sessions we think are must-attends: On Monday, May 16th: 11:00 Case Study: Into the Wild – Uncovering Holistic Mobile Insights at Wells Fargo Amy Buckner, Co-Founder & Managing Partner,

Behind the Code: SES New York and the #DataNuggets Twitter Bot

I heard rumors that a few Marketing folks attended the SES (Search Engine Strategies) Conference in NYC in early March. So I decided to venture to the other side of the office, infiltrate, corner somebody and ask some questions. That somebody was Jared DeLuca the Marketing team co-op with the most-op. This is what he had to say about SES and some cool things the Marketing team did while at

Creating Connections – Compete at ad:tech San Francisco 2011

Last week, like many others in the digital marketing sphere, Compete attended ad:tech San Francisco 2011. As an exhibitor we joined forces (and booths!) with our parent company, Kantar Media, which gave us a dynamic and increased presence, as well as the perfect opportunity to engage even more of the attendees who flock to the event in search of answers and insight into how the digitization of media is redefining

Beyond the Booth: Increasing Engagement at Conferences

The Compete team is getting really excited about next week, not just because we’re expecting to see some warm spring weather in the northeast, but because we’ll be in New York City for Search Engine Strategies 2011. We’re sponsoring a booth at the conference, but we wanted to do something a little different beyond setting up the booth and talking to people on the floor. The Challenge In years past

Online Marketing Summit Does Not Disappoint

Last week me and a couple members of the Compete Team headed to San Diego for the Online Marketing Summit put on by Online Marketing Connect (Twitter hashtag #OMS11). We had some excellent conversations with some of our current clients and potential users of Compete’s products and services at our Technology Lab table. So, how did OMS rank on my marketing conferences list? Very high! Although there were minor difficulties