Catching Up on Condiments

Dobroslawa Szulc/Shutterstock France recently banned ketchup in school cafeterias—except, oddly enough, on French fries. First offered in 1876, ketchup today is an American staple condiment and in some circles is considered a vegetable. France is outside of those circles. But ketchup is big business: annual US sales approach $500M. To see who’s best positioned to capture some of that revenue, Compete assessed where consumers researching “ketchup” across major search engines