competitive intelligence

Compete Ad Effectiveness: You Don’t Know, What You Don’t Know

Image from: Fresh Paint /Shutterstock Did we miss you last week at our Ad Effectiveness webinar? Are you able to measure the total impact of your advertising campaign? Learn how Compete’s panel-based solutions are able to provide the data and insights you need to understand the entire effect of your advertising. Sign up here to attend on Thursday, November 17th from 2-3pm. From this FREE webinar you will learn: Compete’s

Sharpen Your Pencils Kids, Data-Driven Careers Are In Demand

Image from: Ermek/Shutterstock Think back, way back…. to the days when you filled out those multiple choice bubble surveys for school to figure out what you were going to be when you grew up. While those days are long behind us, I’m sure that there was no clear path between those penciled in tests and our current career choices. Regardless of how we arrived in our current data-centric careers it’s

Webinar Replay: 5 Steps to Marketing Success using Competitive Intelligence

To get your copy, click the following links via Online Marketing Connect: Webinar Replay | PDF accompaniment Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape? In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition.

5 Steps to Marketing Success Using Competitive Intelligence

Date/Time: July 27, 2011 2 PM EST / 11 AM PST Duration: 1 hour Speakers: Mike Angiletta President of Online Marketing Connect Lindsey Mark Client Relations at Compete.com Join us for a webinar tomorrow, July 27th! We will review five key steps to get a leg-up on your competition. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this

The Weekly Compete Pulse

The Weekly Compete Pulse may fall on the same day every week and follow the same format as the one past, but we are anything but ordinary this week. Having just announced the launch of Compete UK, we have been spotted eating fish and chips during our lunch breaks and calling each other the “bees knees” as we cross paths in the office. Somewhat surprisingly, we did find time between

The Weekly Compete Pulse

With the Fourth of July under our belts, along with an overabundance of BBQ cuisine, we were free this week to kick back in outfits that didn’t resemble the American flag and pick up on some great articles “gallantly streaming” across the web. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Though that sparkly Star-Spangled Banner shirt might

Deconstructing Your Competitor’s SEO Program

We’re sponsoring an upcoming webinar on SEO on Tuesday, May 24th presented by Marios Alexandrou. There isn’t one of us that wouldn’t like a peek into the web analytics data of a competitor. Instead, the best we can do is to look at third-party data to help us determine what SEO tactics a competitor employed in the past to achieve their current performance in organic search. In the webinar we’ll

How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive

Happy Valentine’s Day from Compete’s President

It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have

Compete Webinar: 4 Keys to Maximizing Online Channel Effectiveness

Group buying sites like Groupon and LivingSocial were a 2010 trend that will undoubtedly continue into 2011 and beyond. Online marketers can learn from sites like these in the way that they track what their competitors are doing and implement new strategies to keep up with and innovate past their competitors. Using these popular group buying sites as a case study, Compete will be hosting an hour-long webinar exploring how

Get your online marketer on at OMS San Diego

This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look forward to meeting our Compete users on the west coast at our Tech Showcase table to talk shop and at the Compete sponsored happy hour on Tuesday night to get saucy. Being a marketer that markets products that help