competitive intelligence

Success Stories: Use Search Intelligence to Acquire Strategic Assets

Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Making Data-Driven Decisions

At Compete, we’re always thinking about how we can help our clients save more time and be as effective as possible. That’s why we’ve introduced new daily metric alerts, empowering you to make real-time, data-driven business decisions. The new feature allows users to configure alerts for the Daily Reach and Daily Attention metrics relevant to their business. Compete PRO will then track when the daily reach or attention values exceed

And the Compete PRO Success Stories Winner is…

Just a few weeks ago we launched our first “Success Stories” promotion, encouraging our clients to share a story about why they love Compete PRO or how it has helped them to achieve great things. The submissions that we received were absolutely awesome. There is no better feeling for all of us at Compete than hearing about our users’ love for what we do and how Compete PRO makes their

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall

Do You Know the Big Picture Behind Your Media Strategy?

Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions

3 Steps in Picking the Perfect Affiliate Partners

Affiliate marketing is one of the best ways you can sell your product. There are a lot of advantages to having someone else sell for you, including exposure to an audience you may have never reached on your own. Building out your affiliate program is like choosing your friends; you need to carefully pick and choose who you work with since they will be directly representing your brand and…

The Weekly Compete Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via

Once Upon A Time: Pitch Decks Are Stories

Image from: Typewriter / Shutterstock Every marketer should work for an agency at some point in his or her career. The exciting, fast-paced world of pitches and juggling multiple clients is not an experience to be missed. Agencies understand that in the most simplified form, marketing and PR consist of telling a story that engages consumers and ultimately leads to new business, whether it’s for your own company or for

Free Report: Social Media Not Just for Show

Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do

Free Report: Outsmart Your Rivals with Competitive Intelligence

You wouldn’t start a business without the proper knowledge and research into what the market is doing. Why should your marketing strategy for that business be any different? Using competitive intelligence is a crucial component for gauging your marketing performance against the efforts of your competitors. By doing a little research before you develop and build your new marketing strategy, you can see what is working and what’s not for