A big thanks for Bing for this customized video for Compete’s 2010 Digital CMO summit! Compete had the privilege of hosting its 7th annual dCMO summit in sunny Miami, FL. Over 130 advertising, agency and media company executives gathered to describe, discuss and debate the unyielding impact of the internet on our marketing universe. Attendees heard from true thought leaders who shared first-hand experiences from their organizations, and discussed how
Compete Webinar: Spend Smarter. Acquire Better. Introducing Enhanced Referral Analytics With Compete PRO!
Join us for a Webinar on June 24th from 2-3pm EDT Space is limited. Reserve your Webinar seat now! Last week, Compete launched an enhanced Referral Analytics product that will help you understand your competitors’ and your industry’s marketing strategy. Learn from it, adapt to it, and then outperform it. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete
Enhanced data methodology powers new features and new capabilities
Enhanced data methodology powers new features and new capabilities Today’s release of the reinvented referral analytics on Compete.com is a milestone for one group of people here in the office: The data team. This is the group of white lab coat wearing, PhD having, prime number recognizing people here at Compete that are responsible for taking the massive sample from our multiple clickstream sources and applying the math that turns
A quick shout-out"¦. All marketers and advertisers really should check out this blog post by Ken Mallon, who is SVP for Custom Solutions and Ad Effectiveness Consulting at our partner company Dynamic Logic. I was privileged to share a stage with Ken at the Digital CMO Summit, hosted by Compete in Miami earlier this month. During our session, Ken referenced the earlier blog post, which presents compelling evidence that "direct
Gaming Demand: Halo 3 snipes GTA4 – Wii still dominating the console war
In less than two weeks, crime will run rampant in the streets. Crime bosses will come to power, assaults will be made with deadly weapons, and thousands of autos will undoubtedly be stolen. Luckily the only thing harmed will be pixels. On April 29th, Rockstar’s newest episode in the Grand Theft Auto series hits shelves. The hype around Grand Theft Auto 4 has been immense, but the real question is: