Announcing Millward Brown Digital!
We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.
DCMO Series: 9 Questions on Path to Purchase for CMO, Stephen DiMarco
Over the next few months we will be sharing actionable insights and recommendations from industry leading speakers and attendees from the Digital CMO Summit here on the blog. This week, Compete’s CMO, Stephen DiMarco, has gotten us started by sharing his answers to our 9 questions on path to purchase.
September Data is LIVE at Compete
Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com
Introducing New Site Profiles
Our users spoke and we listened. We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall
August Data Is Now LIVE at Compete!
Image from: Gabby Douglas / Imgfave.com Can you hear it? Can you hear the roar and shift of online traffic as the seasons change? Because we totally can. August data is now LIVE at Compete! The return of American football take the number one spot with over a 150% growth since July. Then, the Mars Curiosity Rover lends a stellar bump to Nasa.gov. Not surprisingly, the summer Olympics secured a spot in the top ten,
Do You Know the Big Picture Behind Your Media Strategy?
Image from: Photographer / Shutterstock When it comes to advertising effectiveness are you able to measure the total impact of your advertising campaign for your consumers? How is your advertising affecting their path to purchase? You ask yourself, “Does exposure to an online ad actually impact my consumer and their behavior or contribute to any brand lift?” In this webinar, we will take a look at how Compete’s panel-based solutions
The Weekly Compete Pulse
Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending
3 Tools for Insights Into Your Display Advertising
Image from: Toolbox / Shutterstock Check out this Compete webinar entitled “3 Tools for Insights Into Your Display Advertising” and examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based insights using Compete Media Planner. Learn how Compete’s panel of 2 million consumers delivers a new level of depth and precision in your agency’s media planning. Sign up here to join us
Webinar Replay: How Ad Effectiveness Tools Can Help Optimize Your Media Strategy
Image from: Ruzanna/Shutterstock Compete recently hosted a webinar on “How Ad Effectiveness Tools Can Help Optimize Your Media Strategy.” Learn how our panel based solutions are able to provide data and insights you need to understand how your advertising affects consumer behavior. Listen to Holly, Director of Ad Effectiveness Solutions on what you’ll learn from our webinar: Holly Rae on Ad Effectiveness from Compete.com on Vimeo. Watch the replay below:
What’s it like to be a Competer?
I wrote about the Compete Experience a little over a year back. As our recruiting season heats up again, I’ve realized that with growth comes change. The reality of being a Compete employee has changed tremendously over the last year with the 75 additional people we added to our team. I’m proud to say that through our intense growth, we were able to make our employee experience that much better.
Click-through Rate on Mobile Ads Higher than Desktop
Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing