compete PRO

The New Compete PRO

Today marks the launch of the new compete.com and Compete PRO experience.  Our goal was to develop a simplified and more focused product that would better help you perform your daily tasks.  That’s why we made these enhancements after talking to you, our users, and truly understanding how and why you use Compete PRO. There’s nothing that we care more about than enabling you to be successful in your business/role.

Kantar Media’s Compete Releases Ranking of Top 50 Websites for May 2011

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s

Quick Tip: Referral Analytics overview of Channel Intelligence

Use the Channel Intelligence report to understand specific areas that are driving the most traffic to a site and its broader category. Bar Chart Key – The dark blue in the bar chart represents the specific domain. The light blue represents the category under which the domain is organized. In this instance Amazon.com is categorized in Mass Merchant and Department Stores. General Portals and Search in the example below 32.78% of

Vineyard Vines Hopes You ‘Hoof It’ to the Stores After the Kentucky Derby

The final stretch of the Triple Crown is just around the bend. The Belmont Stakes takes place on June 11th, following some thrilling performances at the Preakness and Kentucky Derby. And one of those performances wasn’t even turned in by a horse; it was Vineyard Vines, which showed its championship marketing and advertising form during the Derby. For many, the Kentucky Derby is THE event to see and even more

The Sweet Smell of Sunscreen

I can always tell summer is coming by the way New York City smells.  There is nothing quite like ‘eau de Hot NY’ – walking outside you are immediately hit with top notes of black garbage bags soaking up summer heat and stagnant disease-festering water that evolves in the subway to expose a ripe middle of sweaty bodies and unwashed feet.  As your nose becomes accustomed to this assault however,

Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com

Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,

A Very ‘Pinterest’-ing Idea

If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections

Quick Tips: Trending with Compete by Comparing Two Metrics on One Graph

Comparing Two Metrics Comparing metrics against one another can be a quick but powerful way to understand the full picture of on-site activity. Learn how! 1. Via drop-down menu In the graphic below, you can see that we’re viewing two metrics for Amazon.com, visits and average stay. The red “1″ icon at the top shows where to click to select your first metric. The red “2″ icon denotes the remaining

Quick Tip: Customizing Ranked Lists

In addition to our Search and Referral analytics tools, Compete PRO offers configurable, exportable, and embeddable Ranked Lists. These lists can be organized in a number of different ways in order to tailor it most closely to your needs. Since this is an introduction to the tool I will review navigating and configuring the lists below. Navigating To The Ranked Lists Tool Up at the top menu bar select Analytics

Compete March 2011 Category Data Show Consumers Were Fixated on Online Global News

News: World Category Grew 17.5 Percent During a Month of Somber News BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, has released data for March showing that websites in the News: World category grew significantly. The category attracted 115 million unique visitors (UVs) — growing 17.5 percent month-over-month (M-O-M) and 13.5 percent year-over-year (Y-O-Y). Online news coverage of stories like the Japan earthquake on March 11 and unrest in Libya made March

Compete Ranking of Top 50 Websites for March 2011 Shows Traffic Springing Forward

MySpace.com and Mapquest.com Finally See Some Sunshine; Mevio.com Traffic Explodes BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, has released its ranking of the top 50 websites for March 2011. In an unexpected turn of events, MySpace.com, which has been losing traffic consistently for more than a year, experienced a 5 percent uptick in March. Similarly, after four months of falling site traffic, Mapquest.com bounced back nearly 16 percent for the