Compete Holiday Insights

The Weekly Compete Pulse

With the majority of holiday shopping under our belt (we know you haven’t forgotten about those “After Christmas Sales”), it’s time to wind down, read a book, and catch up on all of the marketing news you missed last week. We figured many of you would be too busy to read up on the articles this past weekend, so we’re doing a special version of the Pulse today. No matter

Visits to Online Retailer Sites Up 20M Visits Last Week

Online retailers continued doing a break business last week.  Total visits to online retailers climbed to 662M total visits; up 20M visits from the same week in 2010. Last week’s increase is the latest in a series of banner weeks for the online retail industry as consumers signal their desire to trade in their cars for laptops to shop for gifts. The big winners continue to be mass merchants and

When it Comes to a Sweater, Ugly is Better

The ugly sweater… a Christmas tradition as old as Saint Nicholas himself.  Okay, maybe that’s not entirely true, but the fad of donning an ugly holiday-themed sweater at venues ranging from college parties to family gatherings (although maybe your Uncle Bill isn’t wearing that sweater ironically, but still) has become increasingly popular in recent years.  Now some naysayers might call into question such a drastically bold and controversial claim.  To

Last Minute Shoppers Take to the Web

Image from: RT Design Studio via Shutterstock Christmas is this Sunday, which means stores are hopping with last minute shoppers trying to check their final few items off their Holiday shopping lists.  As of December 11, more than half of consumers had finished more than 75-percent of their Holiday shopping, but surprisingly, 1 out of 10 had not even begun! Compared to shopping the week prior, Toys and Games were

The Top 10 Elves of Online Shopping

Image from: Lasse Kristensen via Shutterstock Are you behind on your holiday shopping? You aren’t alone! As of December 4th, 21% of shoppers surveyed had completed only 10% or less of their holiday shopping. Whether you are in a pinch for time or just have no idea what to get your brother, best friend, or niece, it’s common to seek the Internet for suggestions. If you are a retailer, it’s

7 Holiday Retail Insights that Will Jingle Your Marketing Bells

Image from: happykanppy / Shutterstock 1 * Black Friday is no longer just an offline retailer holiday.  We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend. 2 * This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a

Will a Kindle Fire be Under your Tree this Year?

Amazon, one of the biggest on-line retailers, has unveiled a new and promising contender to do battle in this year’s tablet wars.  On November 15th, the retail giant made the much anticipated Kindle Fire available for purchase, just in time for the holiday season.  The Kindle Fire comes with similar features to Apple’s iPad and the many android tablets available for consumers to consider.  What really sets the Kindle Fire

Online Retail Traffic Up by 12M Visits Last Week

Image from:  Christo / Shutterstock It appears that the huge spikes in traffic associated with Black Friday and Cyber Monday are starting to die down based on total online visits to retailers last week.  Year-over-year weekly traffic increased by approximately 12M visits when compared to the same week in 2011. The week-over-week dip in 2011 appears to be more pronounced than in prior years.  However, the results are not surprising

Holiday Shopping Showdown: Men vs. Women

Image from: Helder Almeida / Shutterstock When it comes to gift buying, I tend to stay with gift cards and anything someone explicitly tells me they want.  I also tend to wait until the last minute to even start thinking about what I’ll get anyone.  I thought it’d be interesting to see whether this was something common to most guys and decided to use Compete’s demographic data to find out. 

Black Friday, not just for Brick and Mortars Anymore

Image from: altafulla / Shutterstock Turkey has been eaten, football has been watched, and door buster deals have been purchased!   The week of Black Friday was very busy for Santa and laypeople alike.  Consumers spent a total of $11.4 billion dollar on Black Friday, up 6.6 percent from last year.  This flurry of spending helped many consumers work their way through their holiday shopping lists.  As of November 28, a

Online Retail Traffic Up 26% Last Week

Image from: Yellowj / Shutterstock Online retailers continued to draw in shoppers at a brisk pace last week.  Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year. Last week’s growth in online retailer traffic appears to be spread out across all retail segments.  Mass Merchants and department stores continued to clean up online. Apparel and electronics retailers