What Can We Uncover in the Edward Snowden Story When Looking at Search Referral Data?
If you have been following current events at all in the past two months, chances are that the name Edward Snowden has come up at least a dozen times. Solidifying himself as one of the most significant whistle blowers in recent history, his name has become synonymous with privacy and Internet freedom, and has helped to bring the debate of the two under the global spotlight.
Using Data to Identify Consumer Behavior Trends in the Travel Industry
Is the travel industry facing digital saturation? It almost seems like there are more booking services than there are listings. The same hotel room for a given night can be researched and booked through multiple avenues, such as the hotel’s website, any one of the online travel agencies (OTAs), or one of the numerous hotel review sites.
The Weekly Compete Pulse
Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.
December Data is Now LIVE at Compete
Image from: Santa Sleigh / Shutterstock December data is now LIVE at Compete! December’s fastest growing sites were influenced by seasonal trends with holiday, retail, ecard, and charitable sites occupying the top positions. Additionally, in December, CBS.com saw impressive growth that can possibly be attributed to several factors: the peak of American football season, the annual Victoria’s Secret Fashion Show, fall show finales, and extensive holiday special programming throughout the
October Data Is LIVE At Compete
Image from: October Trends / Shutterstock October data is now LIVE at Compete! Checking out the fastest growers for the month of October, 2012, we can pick out the obvious themes right away. Halloween costumes, and the retail cacophony surrounding them, are the most represented type of site in the top ten ranking. CWTV.com and AmcTV.com have both shown a tremendous influx of traffic for October, probably due to
What Role is Twitter Playing in the 2012 Election?
Image from: Political Twitter / Social Media Frontiers The impact and prevalence of Twitter in regards to the 2012 Presidential race has received a lot of press since the first debate between President Obama and Governor Romney. According to Twitter, last week’s debate led to a record-setting 10 million Tweets to become the single most tweeted event in U.S. political history. As the race enters its last month and raises
Compete now offers marketing channel and traffic composition information!
Today Compete launched our newly reinvented Referral Analytics tool. The new referral analytics goes beyond the domain level data to provide deep, actionable insights for any online marketer. Drive acquisition growth with competitive information The new referral analytics uses a simple but powerful "map of the market" visualization to show at a glance what categories are driving the most traffic to a given competitor, and whether that source is growing