Touchdown for Big Game Automotive Ads?

Image from: Ram Super Bowl / Detroit Free Press The 2013 Big Game is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Big Game ads are alluring for marketing executives because they’re

Free Big Game Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Big Game power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Big

2013 Big Game Pre-Game Analysis

Image from: Superbowl / Shutterstock Each year, the Big Game attracts a significant audience that is not limited to any one specific demographic.  As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s).  Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a

Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger

Obviously we have all heard the banter and rage about commercials from the Big Game.  I decided to check out Adweek to see how they ranked the top 5 spots and how each spot faired in daily reach.  The chart below takes a look at daily reach, the results are nothing less than amazing, proving that the one goal that advertisers try to accomplish during the Big Game was met.