college

September Data is Now Live at Compete

It’s that time of the month again, and September’s data is now live in Compete PRO. Many of you have taken time to email or tweet your appreciation for the data going live. Thank you! We really appreciate it. It is a big effort to get the data ready. It involves working with 500 million database records every day that we receive from 2 million panelists, extracting and transforming that data, normalizing and projecting that data, creating metrics from that data, and ensuring the quality of the data.

Laptop Shopping: Where Do Consumers Look First?

Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of

How End of the Semester Insanity Plays Out Online

Image from: Student Image / Shutterstock It’s that time of year again; the dust is finally settling as the semester has come to an end and students can breathe a sigh of relief. In fact, I noticed that “gpa calculator” was a popular search term this morning according to Google Trends. On Sunday, we dedicated our Sunday Series to taking a look at websites with high increases in monthly visitors

Sunday Series: Fast Movers in Student Resources

Image from: Graduation Image / Shutterstock In honor of the many students graduating this weekend, we decided that this week’s edition of the Sunday Series should be a look at sites with a high monthly increase in Unique Visitors from the Student Resources category. Congrats grads!

Competition for Students Heats Up Online

Image from: Education Image / Shutterstock With the recent controversy surrounding online & for-profit universities, one would expect a decline in the number of consumers looking to go down the eLearning path for their education needs.  However, while many argue new government regulations designed to impact online powerhouses like University of Phoenix & ITT Tech are too lenient, online schools continue to attract millions of visitors to their sites every

The Weekly Compete Pulse

This week, Compete revived the TastyBytes series, and the event was awesome! We had a great panel of LBS experts to talk about location-based marketing. We also released an interesting study that we conducted on the Facebook pages of major brands. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Search marketing as a field is constantly evolving, and

NCAA March Madness: Everybody Wins!

NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a team doesn’t make it to the Final Four or win a title, its school still can emerge victorious in other ways. Let’s explore how. Consider two universities that saw dramatic increases in website traffic during last year’s tournament: Butler and Baylor.

Smarter, Faster, Cheaper: Why Online Food Delivery is not Strictly an Academic Affair

For many of us, the daily routine of deliberating over lunch or dinner options is more a question of convenience than a quest for the total culinary experience. As a recent college grad, I often frequented food delivery sites, like GrubHub.com and CampusFood.com, to save both time and money. As a young professional, I must admit that I still love to use these services, and as it turns out, I

Four Loko – Hyped Right Off the Shelves…but is it back?

In 2005, three college friends from The Ohio State University had the entrepreneurial idea to start their own company. They took out a Small Business Administration loan and put their financial resources on the line to launch Chicago-based Phusion Projects, LLC. Four Loko was born. According to Compete.com, DrinkFour.com (Four Loko’s website) has seen significant growth since January of 2010. Unique Visitors to DrinkFour.com grew 142% in June, coincidently the