click-through rate

Click-through Rate on Mobile Ads Higher than Desktop

Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing