cleaning products

Which Household Care Brands Clean Up With Consumers?

Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products.  This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products.  Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers.  Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for

Can the Power of Pine-Sol Boost Site Traffic?

Image from: Pine-Sol Lady / Spoiled Pretty Pine-Sol has been taking a different approach with their marketing efforts lately.  They’ve been releasing a series of YouTube videos starring the “Pine-Sol Lady”, the long-time star of the cleaning product’s television commercials.  While many of these are quick, interview-like videos that garnered a modest number of views, one in particular has caught the attention of many, many more people, including me. The