chief marketing officer

The Weekly Compete Pulse

The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.

DCMO Series: 9 Path to Purchase Questions for the CEO of Millward Brown

Mary Ann Packo leads the major market research company, Millward Brown, with the belief that understanding the modern consumer journey is both an art and science. The consumer’s path to purchase is becoming more complex with increasingly fragmented audiences, shifting consumer behaviors and even more connected devices.

DCMO Series: 9 Path to Purchase Questions for Jason Burby of POSSIBLE

“The current consumer path to purchase is far more disjointed and fluid than most marketers are willing to accept. It is vastly different across industries, geographies, cultures, ages, etc. One size solutions fit no one.”