Chevrolet Colorado: Everything a Launch Should Be
Chevrolet is preparing to boldly return to the mid-size pickup truck market with the Chevrolet Colorado (and related GMC Canyon), with the motto “Everything a Truck Should Be.” From one perspective adding Colorado gives the larger Silverado more leeway to move upmarket. From another, sales of Colorado will help GM meet more stringent fleet fuel economy requirements. Either way, the strategy emulates that of Toyota and Nissan (each offering both full-size and mid-size pickups) more than Ford and Ram (full-size only).
Cruze to Market
Many call the Chevrolet Cruze the brand’s best small car ever. Cruze sales in CY 2011 have averaged over 20,000 units each month—that’s about 13% of all Chevrolet sales—and Advertising Age just reported “Cruze” is one of the hottest automotive brands. Launching a new model is hard enough; sustaining interest is just as hard and in November GM announced it was slowing Cruze production as sales cooled. To assess the
Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal
Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival
Does Chevrolet Have Hits with the Cruze and Volt?
The new General Motors is about to officially take its place with its looming IPO and the evolution of its product line up. Key new models from Chevrolet – the recently launched Cruze and new Volt – are critical models that showcase what’s new in design, technology and marketing from GM. Given their importance to GM, Compete assessed how both vehicles are doing in their early stages of launch and