Chevrolet Colorado: Everything a Launch Should Be
Chevrolet is preparing to boldly return to the mid-size pickup truck market with the Chevrolet Colorado (and related GMC Canyon), with the motto “Everything a Truck Should Be.” From one perspective adding Colorado gives the larger Silverado more leeway to move upmarket. From another, sales of Colorado will help GM meet more stringent fleet fuel economy requirements. Either way, the strategy emulates that of Toyota and Nissan (each offering both full-size and mid-size pickups) more than Ford and Ram (full-size only).
Touchdown for Super Bowl Automotive Ads? [2012 Edition]
Image from: ABC News The 2012 Super Bowl has come and gone and as typical the game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance. Again in 2012, many advertisers were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper volume to inform whether these ads were productive in driving near-term
Big 3 Reverse Cross-Shop: Headway!
Image from: ArchMan/Shutterstock For years, the so-called import nameplates gained market share by attracting domestic brand shoppers. Many in the industry feel that with stable Big 3 finances and better products the reverse is now happening: import shoppers are increasing the extent to which they cross-shop Big 3 products. To investigate, Compete analyzed reverse cross-shop rank for Ford, Chevrolet, and Dodge over time. Reverse cross-shop measures the prominence of a
Leaf and Volt—Are Shoppers Charged?
The Nissan Leaf and Chevrolet Volt are arguably the market darlings for vehicles powered primarily by electricity (Leaf is all electric; Volt has electric motors with gasoline power as an augment). While not expected to be volume vehicles in the early years, each is important to the market overall and to their parent brands. To assess their success to date, Compete quantified each model’s in-market shopper volume over time. As
Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal
Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival
Will We See More Consumer Product Releases Through Facebook?
Today, Oscar de la Renta launched a new fragrance, Espirit d’Oscar. Question: what’s more interesting than the fact that they haven’t released a new fragrance in ten years? Answer: the product release was done entirely through Facebook. While they aren’t the first company to release a new fragrance via Facebook–or even the first to announce a retail product on the social network–Oscar de la Renta’s product launch could be falling
Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month
Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs
Touchdown for Big Game Automotive Ads?
The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when
Identity Crisis 2011: Automotive Re-branding During the Big Game
Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers, as ten brands chimed in with a total of nineteen ads, and each spent about $100,000 per second to do so. Identity was the name of the game this time around, with several brands presenting either a reinforcement or complete change of