Sunday Series: Textbook Sales Helping to Save Book Category
This summer has been rough to the book industry. After a two-year low in June and a slight recovery during July, the start of the school year is finally getting the category back to it’s normal levels. Although the 15% month over month (MoM) increase in traffic seems high, it still lower than last year’s 23% July to August MoM increase.
August Data is LIVE at Compete
TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.
Don’t Want Your Startup to Get Punk’d? Ask Ashton to Invest
Image from: Business Insider It’s no secret that heartthrob Ashton Kutcher has a soft spot for tech start-ups. With more than 9 million Twitter followers and investments in everything from Flipboard to Airbnb it seems that no one is going to get Punk’d if Ashton is investing in your start-up. Looking at Compete.com I compared three (of the many) of Ashton’s investments: Chegg, Hipmunk and Blekko serve different purposes on
Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier
September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On