Can Offline Engagement Drive Online Change?

Image from: jcjgphotography / Shutterstock This post was co-authored by Ifdy Perez, Community Manager @Razoo Online transactions are on the rise and from online bill pay to credit card applications, supporting non-profits, charities and fundraising are becoming easier with As a social philanthropist site, provides a platform for people to raise and support funds for various charities and non-profits. In order to empower users with tools that’ll help

Komen Aborts Decision to Defund Planned Parenthood

Image from: Africa Studio / Shutterstock You’ve undoubtedly heard the controversy this week about the nation’s largest breast cancer awareness charity, Susan G. Komen for the Cure, deciding to cut ties with health services organization Planned Parenthood. Supposedly based on a recent government investigation of Planned Parenthood, the Komen organization decided to halt their sizable donations to the family planning non-profit. As of this morning, however, Komen decided to flip

Get Smart About Content: Louis C.K.’s DIY Video is No Joke

Image from: LouisCK Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.

Shoes Off to Innovative Cause Marketing

Few consumer brands are as synonymous with charitable donations as TOMS shoes. With their one-for-one movement efforts that donate a pair of shoes to a child in need with every purchase, and their annual One Day Without Shoes efforts, they’re setting the bar high for others in the industry that seek to strike a balance between consumer goods and non-profit efforts.  It’s all too common to find unaware consumers buying

Movember Grows More Than Just Mustaches

There’s been a lot of talk lately in my social media circle about the idea of social media for social change. How can we activate a community or network to support a cause? With all the charities and causes out there, how do we choose one? How do we spread information about our cause? I certainly don’t have all the answers, but I do have a cause that I’m passionate