August Category Data Show NFL Recovered From Its Lockout Fumble
Image from: Paul Orr/Shutterstock BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July. In fact, football fans showed up in higher numbers online in August 2011 than August 2010.
Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com
Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,
Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month
Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs
Pet Project: Inside Compete’s “Animal Lover” Category
For many Americans, Sunday is shopping day. But not all that shopping is done for the human members of our families. Sunday also seems to be pet shopping day. The “Animal Lover” category on Compete.com, which includes the leading pet retailers and pet information sites, shows a clear pattern of peaks in daily reach on Sundays. A closer look at online sites within the category shows a similar pattern for