So You Want to Get into the Luxury Market?
Over the past 12 months Kia has entered the US luxury market with not one but two new models, the Cadenza launched in June 2013 and the K900 in February. While reaching sales goals is one measure of success, another important one is enhancing Kia’s brand opinion among in-market intenders, which if successful should benefit all Kia models.
Will Mazda’s new “Game Changers” give them some “Zoom-Zoom”?
Mazda’s first new brand effort in over a decade, notable for its digital focus, paired with a weaker yen sets Mazda up for an opportunity to drive more profitable North American operations. Compete analyzed shopper metrics to define Mazda’s opportunities and risks in a competitive automotive marketplace.
U.S. Auto Industry: 2012 in Review
2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains…
The Weekly Compete Pulse
Happy Saturday! I hope everyone is safe and warm in the wake of Blizzard Nemo! Take a break from shoveling and recap some of the top stories online this week. The numbers are in and Chrysler is the clear brand winner of the 2013 Brand Bowl! Compete measured the impact that each thirty second Super Bowl had on the company’s website. Overall, Autos saw a greater spike in Daily Reach than
2013 Big Game Pre-Game Analysis
Image from: Superbowl / Shutterstock Each year, the Big Game attracts a significant audience that is not limited to any one specific demographic. As a result of its vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (near 4 million dollars per 30 second in-game spot), and the importance of its return, Kantar Media Compete conducted a
The Evolution of Automotive Site Visitation: Are you keeping pace?
Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites
Suzuki and Mitsubishi: US Sales at Risk
Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.” That’s a bold headline. The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and
Sonata Most Shopped Model in May
As the US economy slowly emerges from recession, one encouraging sign of recovery is in-market shopper demand* for new cars and trucks. Thus far in 2010 the number of new vehicle shoppers has increased to levels not seen for at least two years. In May 2010, new vehicle demand totaled 2.8 million shoppers, its highest level since February 2008. Given overall market trends, most brands have seen more shoppers. However,
The Curious Case of Honda
An article in a recent edition of BusinessWeek detailed the woes of Honda. It discussed the automaker’s declining US market share as well as product missteps — most notably Crosstour and Insight — and its inability to cash in on Toyota’s problems while other competitors have been quick to capitalize. Here at Compete we decided to take a deeper dive into just what’s troubling Honda to uncover the root causes